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2026 Agenda

8:30 – 9:00 AM | CHECK-IN
Casual breakfast/coffee and networking

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9:00 – 9:10 AM | OPENING REMARKS
Opening remarks from Will Pleasants (THE.TEAM) and Steve Newmark (UNC Athletic Director)

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9:15 – 9:45 AM | BUILDING A CHAMPIONSHIP ORGANIZATION

Brian Fork (CEO, Carolina Hurricanes)
Moderator: Olivia Mundorf (ACCNX Broadcaster)

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9:45 – 10:30 AM | WORKSHOP SESSION #1

  • Using Partnerships as a Marketing Platform: Jennifer Entenman (Managing Director, Head of Global Sponsorships, United Airlines)

  • Content to Consulting to College: Maggie Goloboy (Senior Associate Athletic Director, UNC Athletics)

  • Agency to Brand to Property: Ryan Milroy (Senior Director, Commercial Experiences, US Olympic and Paralympic Committee)

  • Quarterbacking M&A for TKO: Rob Hilton (EVP, Deputy General Counsel, TKO; General Counsel, On Location)

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10:30 – 10:45 AM | BREAK
Headshot Session #1

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10:45 – 11:30 AM | ALL SESSION: TALENT AND CONTENT

Ricki Dean (Vice President, Player Engagement, NBAPA)
Jonathan Jones (Senior NFL Reporter, The Athletic)
Luke Akinsola (Marketing Manager, Grassroots Basketball)
Moderator: Olivia Mundorf (ACCNX Broadcaster)

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11:30 AM – 12:30 PM | NETWORKING LUNCH / HEADSHOT STATION
One-hour networking lunch with speakers
Headshot Session #2

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12:30 – 1:15 PM | ALL SESSION: MUSIC AS AN ENTERTAINMENT BUSINESS

Michelle Jubelirer (Founder of Soft Shock & Former Chair & CEO of Capitol Music Group)
Moderator: Olivia Mundorf (ACCNX Broadcaster)

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1:15 – 1:30 PM | BREAK
Headshot Session #3

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1:30 – 2:15 PM | WORKSHOP SESSION #2

  • Using Partnerships as a Marketing Platform: Jennifer Entenman (Managing Director, Head of Global Sponsorships, United Airlines)

  • Content to Consulting to College: Maggie Goloboy (Senior Associate Athletic Director, UNC Athletics)

  • Agency to Brand to Property: Ryan Milroy (Senior Director, Commercial Experiences, US Olympic and Paralympic Committee)

  • Quarterbacking M&A for TKO: Rob Hilton (EVP, Deputy General Counsel, TKO; General Counsel, On Location)

 

2:15 PM | CLOSING AND WRAP UP

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2:15 – 3:00 PM | NETWORKING  FAIR
Open networking plus structured job/internship tabling for alumni guests and sponsors. Students can visit with employers, share their resumes, and more.

Date: Friday, October 23
Location: Blue Zone in Kenan Stadium

 

Our Sponsors

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©2020 UNC Sports & Entertainment Summit

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