Ryan Milroy
United States Olympic & Paralympic Committee (USOPC)
2016
Ryan Milroy is Senior Director, Commercial Experiences at the United States Olympic & Paralympic Committee (USOPC), where he leads commercial strategy, revenue development and operational execution across the organization’s experiential portfolio. In this role, Ryan is focused on developing new commercial opportunities and experiences that connect fans, partners, athletes and stakeholders across the Olympic and Paralympic movement. His responsibilities span commercial strategy for the USOPC’s fan experiences, ticketing and hospitality, P&L management, experiential measurement and the development of new, scalable commercial platforms across the four-year Games cycle, including the build toward LA28 and beyond.
Prior to joining the USOPC, Ryan spent five years at American Express, where he held multiple roles within the Global Brand Sponsorship & Experiences team. During his time at American Express, he helped develop and execute strategic programs across some of the world’s leading sports and entertainment properties, including the NFL, NBA, NBA 2K, Formula 1, Wimbledon, the U.S. Open Tennis Championships, USGA and music festivals including Coachella and Austin City Limits. He also led the creation of the company’s Gaming and Innovation marketing efforts, exploring emerging opportunities across gaming, Web3, NFTs and generative AI to deepen customer engagement and expand the brand’s value proposition with the next generation of Card Members and prospects. Additionally, he served as Global Chief of Staff within the Sponsorship team, leading investment planning, long-range planning, organizational strategy and other enterprise-wide initiatives.
Throughout his career, Ryan has held leadership roles across the agency, property and brand sides of the sports and entertainment industry. Prior to American Express, he was with Bespoke Sports & Entertainment, now part of Publicis Sports, where he led new business development, consulting and account management for brands including Navy Federal Credit Union, Sprouts Farmers Market and Academy Sports + Outdoors. Earlier in his career, Ryan worked in partnerships with the Tampa Bay Lightning and in ticket sales with the Tampa Bay Buccaneers while earning his MBA and Master’s in Sports Business from the University of South Florida.
Born and raised in North Carolina, Ryan began his career with Sports Endeavors (Soccer.com) and UNC Athletics while attending the University of North Carolina at Chapel Hill. He is a proud Tar Heel and 2016 graduate of UNC, where he earned a degree in Exercise & Sports Science with a concentration in Sport Administration. Ryan resides in Apex, North Carolina, with his wife and two children.