Jennifer Entenman
United Airlines
2004
Jennifer Entenman is the Managing Director of Sponsorships at United Airlines. In this capacity, Jen leads portfolio and activation strategy, execution and measurement and oversees a roster of more than 40 best in class partners. Jen provides valuable sponsorship counsel, evaluations and analyses and brings to this role a data-driven and strategic mindset to optimizing United’s partnership portfolio and activations to deliver against brand and business goals.
Jen joined United in 2022 with 18 years of agency experience in integrated marketing, partnerships and communications for top brands including Intel, Chevron, Clorox, Microsoft, GlaxoSmithKline – and United Airlines. Throughout her career, she has forged impactful partnerships with a wide variety of sports and entertainment properties including NFL, NBA, MLB and NHL teams, Team USA, PGA TOUR, Sundance Film Festival and talent like Simone Biles, Jerry Rice and Carli Lloyd.
In her prior role at GMR Marketing, Jen served as the head of the Intel account leading sponsorship consulting and rights activation for that company’s sponsorship of the International Olympic Committee. Previously, she spent seven years at Momentum Worldwide during which she led the United Airlines account across sponsorship consulting and activation, developing and executing integrated marketing platforms for some of United’s most visible partnerships and brand, product and MileagePlus loyalty initiatives.
Jen began her career at Edelman on the PR side supporting communications planning and media relations before shifting into sponsorship marketing, representing partnerships such as those between Brita and the Sundance Film Festival and GlaxoSmithKline and the PGA TOUR.
A native of the Philadelphia suburbs, Jen started her career in New York City before relocating to Chicago where she now resides.
Jennifer graduated from UNC in 2004 with a BA in Journalism and Mass Communications with a concentration in Public Relations.