Annette Parker
Eastside Golf
Class of 2005
Annette Parker currently serves as the Head of Marketing at Eastside Golf, a startup golf and lifestyle apparel company. The brand seamlessly blends culture and golf, and encourages authenticity while delivering confidence to the consumer. Prior to joining the team in house, Annette managed Eastside Golf at CAA Sports where she was an Executive in the Golf Group.
With almost 15 years experience in the sports marketing and media sales industry, she has supported corporate brands with strategy and activations within the golf and entertainment landscape. During her close to 9 year tenure at CAA Sports, she led the Zurich Insurance account servicing the company on its extensive golf sponsorship portfolio, inclusive of a PGA Tour title tournament, ambassador program, several local golf event activations.
Prior to joining CAA, Annette worked in Chicago at CBS Radio and Newco Media in sports media sales and small business marketing, respectively. She was introduced to her passion for golf during graduate school where she pursued and was selected to the PGA TOUR’s Diversity Internship program in Ponte Vedra Beach, FL, launching her career to where it is today.
Annette earned her Master’s in Sports Administration from Northwestern University, and her Bachelor’s in Journalism & Mass Communication – Advertising, from the University of North Carolina at Chapel Hill, where she was a member of the Varsity Track & Field Team. Hailing from St. Louis, MO, she is a High School Track & Field State Champion, but now as a “retired athlete,” enjoys playing golf, reading and traveling.